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Young Audiences

Children and young adults are our present and our future

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Children and young adults are our present and our future. By bringing together great stories and original characters that resonate with kids, we are fulfilling one of the central remits of public service media – providing distinctive, quality content for everyone.

Supporting our Members so they have a better understanding of and connection with this group is an EBU priority. Explore below for ideas on how we can help.

 EBU Kids Member Services Portfolio

As part of the Global Education Coalition, the EBU is closely working with UNICEF and UNESCO in order to share experiences and knowledge on educational broadcasting during the COVID-19 pandemic.

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Madiana Asseraf-Jacob
Head of Media Strategy & Development
+41 22 717 2230
asseraf@ebu.ch
LinkedIn

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Young Audiences Workspace

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16 JUNE 2020
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COVID-19 Crisis: PSM Kids Audience Performance Members Only开拖拉机棋牌

This report takes a look at the 服务 provided by public service media for kids during this unprecedented p...

06 MAY 2020
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Young Audiences: A New Normality for Children's Content Production Members Only开拖拉机棋牌

EBU Kids community are starting to define new approaches to continue to – safely – produce scripted programmes...

08 APRIL 2020
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How to Connect with Children during the COVID-19 Crisis Members Only开拖拉机棋牌

With the unprecedented challenge to public service broadcasters posed by the coronavirus (COVID-19) pandemic,...

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The EBU Kids experts community benefits from highly specialized work商城s and private meetings taking place alongside other relevant industry meetings which members of the community attend.  

You can subscribe to the EBU Young Audiences newsletter to stay in the loop of upcoming meetings and webinars. 

Last but not least, working together to face the international rollout of new services by Disney Channel, Amazon, Nickelodeon, Netflix, YouTube and other big tech platforms is a major focus of our support to the EBU Kids community. Find more about the EBU Kids x FAANGS meetings and actions by contacting Anne Kornmann.

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We provide specific support and knowledge exchange for different profiles working with children's content: channel managers, content creators, pre-school experts. Have a look at the EBU Kids events list to see examples of topics included on the customized agendas.  

In 2020, we are producing EBU Kids thematic and regional work商城s in order to facilitate the exchange of experiences and collaboration among the sub-groups of our Members that share common or similar interests, ways of working and priorities. The thematic work商城s of 2020 will be around strategic insights, cultural programmes, pre-school content, audio for children and PSM Kids’ Contribution to Society. Have a look at the EBU Kids events list to see examples of topics included on the customized agendas.

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Content campaigns: in 2020, we are working on the first PSM European-wide children content campaign showcasing our values with events and content for children. Details of the project are available for EBU Members only. If you are interested in receiving more information, please contact Madiana Asseraf.

Content exchanges: in 2020, the EBU's  Children's Drama Exchange, Children's Documentary Exchange and Pre-School Items Exchange are available to Members. New regional content exchanges and alliances are also being explored as part of our thematic and regional workshops. 

Other content collaboration options: members of the EBU Kids community can offer, sell or pitch children’s content to other EBU Members via our EBU Showcase platform.

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Young millennials and Gen Z-ers consume media in a completely different way. Reaching and connecting with this group is one of the biggest challenges for public broadcasters.

We support our Members to connect with this group around three areas:

  1. Exchanging knowledge and trends: highlights on media consumption habits from this target group and commissioning studies via our MIS service​.
  2. Producing recommendations and support about how to adapt services and projects to be more relevant with this target group (service to be launched in 2020)
  3. Sharing projects and formats that work in other PSM, in all genres. If you have successful projects to share, please contact Madiana Asseraf.

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21 JULY 2020
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UNESCO-EBU Workshop on educational broadcasting in the Arab States开拖拉机棋牌

EBU and UNESCO are organizing a virtual work商城 on educational broadcasting where three EBU Members will give presentations.

18 JUNE 2020
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UNESCO-EBU Workshop on Educational Broadcasting开拖拉机棋牌

EBU and UNESCO are organizing a virtual work商城 on educational broadcasting where three EBU Members will give presentations.

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EBU Kids Creative Workshop
(Digital Media Days 2019, Stockholm)

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